I've never met a boring person. But I have met plenty of boring brands.

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As a newspaper reporter in San Francisco, I met characters from every walk of life, and my job was to make their stories matter to readers. The audience was my North Star.

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When I moved into marketing, the stakeholders multiplied: sales, legal, clinical, leadership, investors. The audience got lost in the shuffle. Messaging got diluted. Content lost its power.

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And that's when brands become boring.

 

I get it. You have revenue targets and margin pressure. Your marketing needs to earn its keep or get out of the way.

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That's where I come in. I work with organizations that have no content program or want to improve one that isn't pulling its weight.

 

I interview your stakeholders, research your audience, and audit what you have. Then I help you decide what's worth doing, and we do it together.