Of all the industries I could have planted my flag in, health and wellness was the easiest choice. People come to these brands at their most vulnerable, searching for answers, relief, and something they can believe in. That's a mission worth supporting.

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I began my career in San Francisco as a scrappy newspaper reporter and editor in fast-paced newsrooms. Those years shaped how I think about marketing: staying curious, listening closely, solving problems.

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Today, I partner with brands, marketing directors, fractional CMOs, and agencies that are serious about owning their market. From content strategy to storytelling to brand messaging, I help them build a marketing presence that gets stronger over time.