<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Drifter Content]]></title><description><![CDATA[Drifter Content creates custom content strategies for small businesses and founders so they can show up consistently without burning out.]]></description><link>https://www.millyskiles.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 15 Jun 2026 09:05:50 GMT</lastBuildDate><atom:link href="https://www.millyskiles.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Is a Content Calendar? Do You Still Need One in the AI Era?]]></title><description><![CDATA[What is a content calendar? Most fail for two reasons. Here's what they really are, what belongs in one, and where AI is changing the equation.]]></description><link>https://www.millyskiles.com/post/what-is-a-content-calendar-do-you-still-need-one-in-the-ai-era</link><guid isPermaLink="false">6a2301450acbc3e566c512e0</guid><category><![CDATA[Content Strategy Tips]]></category><category><![CDATA[Content Systems & Planning]]></category><category><![CDATA[Tools & AI]]></category><pubDate>Thu, 07 May 2026 15:08:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ce5634d2307b4c27aa12d315b1329394.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[Email Marketing Best Practices: How to Use Newsletters and Campaigns Effectively]]></title><description><![CDATA[Email marketing best practices start with knowing the difference between newsletters and campaigns. Most small businesses don't. Here's how to get it right.]]></description><link>https://www.millyskiles.com/post/email-marketing-best-practices-newsletters-and-campaigns</link><guid isPermaLink="false">6a2301450acbc3e566c512e1</guid><category><![CDATA[Content Strategy Tips]]></category><category><![CDATA[Editorial Perspective]]></category><category><![CDATA[Content ROI]]></category><pubDate>Mon, 27 Apr 2026 17:30:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_17308e479ec248a7b9415a822861f40f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[How to Measure Content Marketing ROI]]></title><description><![CDATA[Content marketing ROI is real. It just doesn't show up on a 30-day dashboard. Learn how to measure what actually matters and build content that earns its keep.]]></description><link>https://www.millyskiles.com/post/how-to-measure-content-marketing-roi</link><guid isPermaLink="false">6a2301440acbc3e566c512dd</guid><category><![CDATA[Content Strategy Tips]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Thu, 23 Apr 2026 08:28:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/def6ad865ce0417b9ce3f56cb3d24adb.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[What Are Content Pillars and Why Your Business Needs Them]]></title><description><![CDATA[Content pillars are the foundation of any strategy that works. Here's what they are, how they work together, and how to identify the ones for your business.]]></description><link>https://www.millyskiles.com/post/what-are-content-pillars</link><guid isPermaLink="false">6a2301440acbc3e566c512dc</guid><category><![CDATA[Content Strategy Tips]]></category><pubDate>Thu, 16 Apr 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_c379ac43dac84dc5a8038f82db5d1983~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[Content Marketing for Small Businesses: A Practical Guide]]></title><description><![CDATA[Content marketing works for small businesses, but not the way most guides describe it. Here's a practical framework built for teams of one and smaller budgets.]]></description><link>https://www.millyskiles.com/post/content-marketing-for-small-businesses-a-practical-guide</link><guid isPermaLink="false">6a2301440acbc3e566c512db</guid><category><![CDATA[Content Strategy Tips]]></category><pubDate>Fri, 10 Apr 2026 03:39:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_83086fb64b6248d2a2ff560b1e89af1a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[What Does a Content Marketing Consultant Actually Do?]]></title><description><![CDATA[Not sure if you need a consultant, an agency, or a full-time hire? Here's an honest breakdown of what a content marketing consultant does and how to know if you need one.]]></description><link>https://www.millyskiles.com/post/what-does-a-content-marketing-consultant-actually-do</link><guid isPermaLink="false">6a2301440acbc3e566c512da</guid><category><![CDATA[Content ROI]]></category><category><![CDATA[Content Strategy Tips]]></category><pubDate>Fri, 03 Apr 2026 16:34:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e41e4a60e758402ca1d3b15c9ecc7017~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[How AI Summaries Affect Website Traffic (and What to Do About It)]]></title><description><![CDATA[AI summaries are changing how people interact with search results and how traffic reaches small business websites. While fewer clicks can feel alarming, AI summaries often filter out low-intent visitors rather than replace the need for strong content. This article explains what AI summaries are, how they affect website traffic, and what small businesses can do to stay visible, credible, and useful in a changing search landscape.]]></description><link>https://www.millyskiles.com/post/how-ai-summaries-affect-website-traffic-and-what-to-do-about-it</link><guid isPermaLink="false">6a2301450acbc3e566c512e2</guid><category><![CDATA[Content Strategy Tips]]></category><category><![CDATA[Tools & AI]]></category><category><![CDATA[Data & Analytics]]></category><pubDate>Sat, 24 Jan 2026 00:03:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b5d4171b52ee478897cfb6deb092ad37~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item><item><title><![CDATA[Content Marketing in 2026: What's Changed &#38; What to Prioritize]]></title><description><![CDATA[Content marketing in 2026 is riddled with contradictions. Here's what's actually changing, what still matters, and how to prioritize without burning out.
]]></description><link>https://www.millyskiles.com/post/content-marketing-in-2026</link><guid isPermaLink="false">6a2301450acbc3e566c512e3</guid><category><![CDATA[Content Strategy Tips]]></category><category><![CDATA[Content ROI]]></category><pubDate>Sun, 18 Jan 2026 23:41:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ad9e035a3f184e0fb85bf0b4a5b50866.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Milly Skiles</dc:creator></item></channel></rss>